L’Oreal reproduced the skin of Asians to adapt better to local tastes.
L’Oréal reproduced the skin of Asians to enlarge it’s market share in Asia & Pacific area.
L’Oréal’s expansion on Eastern markets vs strategy of competitors.
Announced news, that L’Oréal reproduced the skin cells of Asian individuals and put efforts on development of tailored made cosmetic products, is not their first essential move. At the end of 2017, L’Oréal made another step towards gaining market share in Arabic countries. Cosmetic giant has appointed hijab wearing spokesperson – Amena Khan, to unify all women around L’Oréal core beliefs and create an additional value to Arabic women. L’Oréal accelerated also its’ impact on Western cosmetic markets by launching House 99 brand with David Beckham.
Replicating Asian skin by L’Oréal is not the only innovative step taken by cosmetic corporations. Shiseido – Tokyo| New York based cosmetic firm has recently acquired “Second Skin” technology, which will allow consumers to look beautiful, deal with wrinkles and other skin imperfections with an artificial, breathable skin. Other competitors are far from being passive in their marketing & distribution efforts too. Henkel acquired portfolio of hair care brands from Zotos International. Within months Unilever significantly enlarged it’s cosmetic business in America and Korea – the 4th world’s biggest cosmetic market. All of the signs on the international cosmetic market seem to prove, that the real competition to gain market share of global cosmetic pie – has just began.