Head&Shoulders announced its recyclable shampoo bottle manufactured from beach plastic.
Head&shoulders and its’ recyclable shampoo bottle made of plastic waste.
Recyclable plastic bottle and innovation.
Plastic which comes from marine environment in most of the cases is not suitable to reuse. Difficulty in processing such waste is connected with high level of degradation of bottles after permanent placement in water. This remarkable commitment of P&G is important not because of positive impact on environment only, but also because cleaning activities concentrate on marine reservoirs are just extremely difficult to clean. Marine environment clean ups, are simply much more expensive than similar operation on land. Another encouraging news is that P&G and its’ partners found a technically innovative solution allowing to integrate up to 25% of ocean plastic into Head&Shoulders packaging which is being implemented in Fairy line products. According to Packagingnews, Head&Shoulders bottle made of recycled plastic materials will be made of 10% of marine plastic and 90% of post-customer recycled waste. In the opinion of Ellen MacArthur Foundation, value of plastic waste is worth $80-120 billion, which is estimated to be 95% of global waste.
Head&Shoulders on their official website states, that beach plastic bottle project is just the beginning. P&G plans to implement recycling of plastic into series of other products from P&G’s wide brands portfolio.