David Beckham Launched House 99 brand in partnership with L’Oréal.
David Beckham launched House 99 brand with cosmetic giant – L’Oréal
Information that David Beckham launched House 99 brand in partnership with L’Oréal speared on 9 January 2018. According to Yahoo, House 99 is a collection of 21 innovative cosmetic products tailored for male audience. House 99 wishes to provide an inspiration and professional cosmetic assistance for male individuals willing to get to another level of sophistication in their appearance. The brand concept is a mixture of British barbershop culture, grooming and creative experimentation with all male attributes. Since David Beckham launched House 99, he is involved in creating brand image, which expresses the variety of possible designs and creative improvisation with tattoos, beards and hair designs. This concept helps House 99 and it’s founder to shift creative fun to customers, and let them express their individual style.
House 99 visibility and potential of cooperation.
Fashion & Beauty Empire of Mr & Mrs Beckham.
Victoria Beckham is an ex member of female pop group – Spice Girls. After Spice Girls split, Victoria was signed to Virgin record, as well as Telstar records. She also made 10 top UK singles. Her fame helped her to gain recognition as a style idol and fashion designer. In September 2006 she has launched her own denim label – DVB Style followed by creating an official website. In 2007 DVB Style collection was available in New York at Saks Fifth Avenue, with first eye wear line. The same year Intimately Beckham perfume appeared in American stores. In September 2007 Victoria V-Sculpt brand show up in Tokyo. She is famous for popularizing ‘moon dress’ by Roland Mouret and his brand. In Spring 2008 she was the face of Marc JAcobs’ collection. She appeared also in a British edition of Vogue in 2008, and later with corresponding editions of Vogue in India, China, Germany, Russia, Turkey and so on. Victoria Beckham launched her eponymous label in 2008 including denim, fragrance and eye wear lines. In 2011 she won Designer Brand of the Year at the British Fashion Awards. In the first quarter of 2011 her brand was estimated to generate £60 million of annual sales.